Ray Charles Ft. In Schaefer Radio Show (1972)

Ad in New York Amsterdam News, Dec. 16, 1972.

Schaefer, a beer brand, had already been sponsoring their eponymous music festival in New York for a few years, when, in 1972, they also initiated a series of heavily advertised radio shows – titled The Schaefer Circle Of Stars – around African American stars on WBLS-FM, hosted by Frankie Crooker.

Ray Charles was featured in the episode that aired on December 15.

Who knows some more about the format of the show?