'77 CM UNCF

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  October 21, 2014

  Reaching For The Dream (Jingle)

  Copy of the PSA, as sent to TV stations. Unreleased (but at the time distributed thru a limited DJ-only 45RPM single). Jingle (audio only) of a PSA-infomercial for the UNCF, filmed in 1977. The audio recording took place in New York City, probably at the A&R studios. Cf. this article. 

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  November 20, 2011

  Ray Charles Sings Reaching For The Dream, A Jingle For UNCF (1977)

  In a recent update of my post on Ray’s contributions to the Parade Of Stars telethons for the UNCF (United Negro College Fund), I wrote about an undated PSA, archived by the Paley Center for Media, where “Ray Charles explains in a jingle that a whole new generation [of black students] is ‘reaching for the […]

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