'78 CM Scotch

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  October 11, 2014

  The Truth Comes Out (Commercial Jingle)

  Unreleased. The campaign for Scotch’ Master I, II and III premium line audio tapes started in 1977, and still ran in ’79. The agency was Foote Cone & Belding. The theme was The Truth Comes Out, which also was the jingle’s catchline, sung by Ray. In 1978 “Jim Johnston directed Ray Charles in a pair of 30s for Scotch recording […]

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