'85 CM Coke

• December 4, 2014

  It’s The Unreal Thing

  On April 23, 1985, Coca Cola did the unthinkable: they announced that they were reformulating their soft drink, “spawning consumer angst the likes of which no business has ever seen”. The night before they invited Ray Charles at the Woodruff Arts Center in Atlanta (Robert Winship Woodruff was the president of The Coca-Cola Company from 1923 […]

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