Written by
Bob Stumpel

November 18

Backseat Baby (Jingle)

'97 CM DummiesUnreleased


Crash Dummies was a long running campaign, handled by the US Department of Transportation. In 1997 Ray contributed to the 30 second Back-Seat-Ba-By announcement below (campaign theme: “You could learn a lot from a dummy”; catchline: “Buckle Kids In The Backseat, Baby”).

At the end Ray adds his most peculiar oneliner ever: “They stay alive even when I drive!”.


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