Written by
Bob Stumpel

November 3

It Couldn’t Be Anything But Maxwell House (Jingle)

'81 CM Maxwell'82c DM InterviewUnreleased


Maxwell House worked with Ray from 1981 to 1985. The jingle was composed (uh-uhm) by Joseph Brooks (source: New York Times, August 29, 1982).
In this interview, Ray speaks about the reason why his name wasn’t mentioned when the campaign ran.

(Commercial #1 on this reel)
60-second version

(Last commercial on this reel):

Ray also contributed to a Maxwell House radio commercial (or was it with the same jingle?) in 1982. And this aired in 1985.


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