Written by
Bob Stumpel

November 30

Ray Charles Ft. In Crash Dummies PSA (1997)

'97 CM Dummies

A CD was part of the 1998
campaign’s mail pack for media.

Crash Dummies was a long running campaign from the US Department of Transportation (cf. these PSAs from 1986 and 1988). In 1993 Fox aired the Incredible Crash Dummies, supposedly the pilot for a planned series, which was later released on video, packed with an exclusive ‘Ted’ dummy action figure. See this.
That same year Crash Dummies even made it to a game, produced for the Sega Genesis and the Super Nintendo. See this.
In 1997 Ray contributed to the 30 second Back-Seat-Ba-By announcement below (campaign theme: “You could learn a lot from a dummy”; catchline: “Buckle Kids In The Backseat, Baby”). At the end Ray adds his most peculiar oneliner ever: “They stay alive even when I drive!”.

Was this the end of the campaign?


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