With The Paylettes

  • November 3, 2014

    It’s America’s Game (The One And Only PowerBall) (Jingle)

    Unreleased. Commercial jingle, produced in five (rather poorly produced, but entertaining) 30-second variations for several state lottery campaigns in 2002. Cf.this article.  The New Mexico and Oregon Powerball campaigns entailed a series of five commercials, all with musical and visual variations on the jingle’s theme. The New Mexico campaign ran in 2002, and was marketed […]

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  • November 23, 2011

    Ray Charles In TV Campaign For New Mexico Powerball Lottery (2002)

    At the set, checking the wrists of the Paylettes. From 2000 to 2002 Ray Charles contributed to a substantial series of state lottery campaigns. For the Oregon campaign and a story on Ray’s wider involvement with the Powerball brand, read this earlier article. The Oregon Lottery also ran the campaign shown below. For my post […]

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