Ray Charles In TV Campaign For New Mexico Powerball Lottery (2002)
|At the set, checking
the wrists of the Paylettes.
From 2000 to 2002 Ray Charles contributed to a substantial series of state lottery campaigns. For the Oregon campaign and a story on Ray’s wider involvement with the Powerball brand, read this earlier article. The Oregon Lottery also ran the campaign shown below.
For my post on the New Jersey Lottery, and a story on Ray’s involvement in several other State lottery campaigns, see this. For the Georgia Lottery, read this, and check this article for the Wisconsin Lottery campaign.
The New Mexico and Oregon campaigns entailed a series of five commercials, all with musical and visual variations on the jingle’s theme It’s America’s Game (The One And Only PowerBall). The New Mexico campaign ran in 2002, and was marketed in English and Spanish.
Rock ‘n Roll theme:
Country theme (with the Paylettes):
Contemporary pop theme (taped at RPM with the Paylettes):
R&B theme (with the Paylettes):